Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts
Saturday, 20 May 2017
Sunday, 27 December 2015
► ITC’s E-CHOUPAL – Rural Market Transformation in India ( A Case-let)
} Introduction
e-Choupal
is an India-based business initiative by ITC Limited that provides Internet
access to rural farmers. The purpose is to inform and empower them and, as a
result, to improve the quality of agricultural goods and the quality of life
for farmers.
>> By
Whom?
[1]ITC
Limited (formerly India Tobacco Company Limited) is a consumer product and
agribusiness conglomerate in India known for their production of cigarettes,
specialty paper, food products and packaging services.
How?
1Through
the e-Choupal initiative, ITC has created more than 6,500 e-Choupal computer
stations in rural areas that serve an average of six hundred farmers each.
Using this technology, farmers may order supplies, learn about best
agricultural practices, receive weather reports and read about pricing for
crops throughout the region.
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